Mission Statement
To provide our customers with the confidence in the products that we represent by understanding all aspects of the products as well as the manufacturer and to provide customers with the support and training needed to give them a high level of satisfaction for their short and long term needs.

Who We Are
Southeastern Sales & Marketing was founded in 1998. The focus of SSM has been, and will remain, to represent outside plant products for the communication industries in the southeastern United States and to build and grow strong relationships with all of our customers.

Terry Florence – tflorence@ssmfiber.com

  • (803) 370-0649
  • 1983-1992 Triplett Corporation serving Product Manager for test equipment and North American Sales and Marketing Manager for Communication Products.
  • 1992-1998 Southeastern Powertel serving as Regional Sales Representative covering NC, SC, TN and KY.
  • 1998-Present Serving as President and covering SC, NC, TN, KY and GA.

Steve Florence – sflorence@ssmfiber.com

  • (813) 309-1099
  • 1992-2001 Served as an outside sales representative for various industries.
  • 2001-Present Serving as Sales Manager covering FL.

Darryl Ray – dray@ssmfiber.com

  • (601) 996-9376
  • 1988-2004 Pro-Line Design (Project Engineer), Utility Consultants, Inc. (District Manager), BE&K (Area Manager), Pro-Line design (VP Software Development)
  • 2004-2007 NorthStar Communications Group-Director of FL Operations
  • 2007-2012 Franklin Telephone Company-Engineering/Construction Manager
  • 2012-2015 Goodman Networks-Sr. Engineering Manager
  • 2015-2017 Aero Communications-City Manager for Google Fiber build
  • 2017-2021 Mountain LTD-VP of Engineering East Region
  • 2021-Present serving as Sales Engineer covering AL, GA, LA, MS.

Kathy Florence – kflorence@ssmfiber.com

  • (616) 999-8946
  • 2017-2023 Rhino Marking & Protection Systems
  • 2023-Present serving as Distribution Specialist for Southeast

In total, Southeastern Sales & Marketing has over 100 years of combined experience in the Communications Industries. – Email info@ssmfiber.com